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July 20, 2021

Marketing excellence

 Chapter 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations, pp. 585-608  Chapter 21: Managing Digital Communications: Online, Social Media, and Mobile, pp. 615-630   Instructions Review the “Marketing Excellence: Coca-Cola” case study on pp. 611 of your textbook. Reflect on the successes that […]
July 6, 2021

Why do you believe that Disney has been so successful?

Order Instructions Instructions Review the “Marketing Excellence: Disney” case study on p. 185 of your textbook. Why do you believe that Disney has been so successful? What do they do to connect with their customers? Why do you believe they been able to accomplish this for so many years? Your […]
July 6, 2021

If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture?

  Instructions If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture? Do you believe it would be helpful for the company’s sustained competitiveness? Why, […]
July 6, 2021

Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.

Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas: * Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. * Relate the triple bottom line to an organization’s sustainability. * Analyze consumer influence on ethical behavior in marketing. * […]
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