In Week 6 you evaluated how advertising affects consumer behavior. You also began examining factors affecting marketing strategy. In Week 8, you outlined a marketing strategy and pitched it to your Chief Marketing Officer (CMO).
Now, again as the marketing manager, use the product you selected in Week 6 to present a recommended advertising and brand messaging campaign strategy. You will be presenting your recommendations to your CMO and seeking approval to implement the advertising campaign. There may be additional research needed to support your recommended strategy. Compile your content into a PowerPoint presentation and subsequent video using Kaltura.
Synthesize the information from your previous assignments and create a video presentation recommending implementation of an advertising and brand messaging campaign. Use PowerPoint or other presentation software that includes slide notes. The presentation should be at least 12 slides and no more than 15 slides in length. Be sure to include a title slide and a slide for references. The video should be between 5 and 7 minutes long.
Incorporate feedback from previous assignments into your presentation. Your presentation should include the following:
The video portion of this assignment can be completed by using Kaltura.
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